Logo Design & Branding Services in Winston-Salem, NC

A brand people recognize
and trust at first glance.

Your logo, colors, and fonts are often the first thing a customer sees. We design logos and branding for Winston-Salem businesses so you look professional everywhere your name appears: your website, your trucks, and your Google listing.

Tell us about your business and what you need. We’ll be in touch to set up a conversation.

Trusted by

The Pipe Boss logo Acadia Wealth Advisors logo Skylark logo Eastern logo Hughes logo Writing Connections logo

A clear, consistent look for your business

We design your logo, choose colors and fonts, and show how they work together across your website and marketing. You get the files and guidance to present your business consistently, from a social profile to a vehicle or storefront sign.

Brand work

Logos and branding we have built

Branding is easiest to judge by looking at it.

Existing Skylark brand application artwork.

Skylark · Private equity

A new logo and brand for a private equity firm

A new logo, new colors, and one consistent look carried through the website, photography, and video.

The Pipe Boss logo

The Pipe Boss · Plumber

A refined logo for a plumbing company

A cleaner logo and look that works on the website, the service vehicles, and marketing materials.

Triad Law Group identity applied to its website.

Triad Law Group · Law firm

A new look for a law firm’s new name

When the Law Office of Sarah Young became Triad Law Group, the firm needed a logo and a look to match its new name.

View more case studies

01

Logo design

A new logo, or a cleaner version of the one you have, that stays readable at any size.

02

Color and visual direction

A color palette and visual style that fit your business and work on screen and in print.

03

Typography and brand standards

Fonts and simple usage rules so your website, proposals, and printed pieces match.

04

Files for real use

Logo files sized and formatted for your website, signs, vehicles, and social profiles.

05

Consistency across platforms

The same look on your website, your Google listing, your ads, and your marketing.

What you get

What our branding work covers

A brand is more than a logo file. These are the pieces we put in place.

BIRCH STREAM / VISUAL SYSTEM

Aa

DM Serif Display

Aa

Figtree

Ink #111111

Coral #E66D57

Paper #FAF9F4

Who it is for

When branding work makes sense

You are launching

A new business needs a logo and a look before the website and signs go up.

You have outgrown your look

The logo was fine when you started. The business has grown, and the brand should reflect where it is now.

You are rebuilding your website

A new website design project is the natural time to clean up the logo, colors, and fonts so everything matches.

How it works

Our branding and logo design process

We start by learning about your business, your customers, and where the logo will be used. Branding can be its own project or part of a website design project.

Talk to us about your brand

Step 1: Understand the business

We learn what you do, who you serve, and how you want to be seen. We also look at what you have now and what your competitors look like.

Step 2: Design and refine

We develop logo concepts with color and font options, review them with you, and refine the direction you choose.

Step 3: Finalize and hand off

You get final logo files and simple guidance on using the logo, colors, and fonts so everything stays consistent.

Why it matters

How branding supports your marketing

People see your business in many places before they call: a Google search, your Google Maps listing, an ad, a truck on the road. When the logo and colors match in all of them, the business is easier to recognize and remember.

That is why we plan branding together with the website, SEO, and Google Ads. Each one works better when people recognize the business behind it.

The Pipe Boss logo

ONE IDENTITY,
USED CONSISTENTLY

The Pipe Boss website displayed on desktop and mobile

Existing logo and website design

What business owners say
about working with Birch Stream

A strong website and marketing plan only work when the process is clear. These clients, from North Carolina to Texas to Virginia, worked with us to improve their online presence, clarify their message, and move their business forward.

Before we start

Common questions about branding and logo design

Have more questions? See our FAQ page.

Do you design new logos or update existing ones?

Both. We design new logos, and we refine existing ones when the idea is sound and only the execution needs work.

Do you help with colors and visual style?

Yes. We choose colors and a visual style that fit your business and work across your website and marketing.

Will the branding be applied to my website?

Yes. We design the brand to carry straight into your website and online marketing so everything looks like one company.

Do you provide brand guidelines?

Yes. You get guidance on how to use the logo, colors, and fonts so the brand stays consistent over time.

How much does logo design cost?

It depends on whether you need a new logo or a refresh, and how much of the wider brand you want built out. We give you a clear scope and price after a first conversation.

Get in touch

Let’s talk about your brand.

Tell us a little about your business and what you need. We’ll look at what you have now and recommend a starting point.

Tell us a little about your business.

The first conversation is free.