A website that gives customers
a reason to choose you.
We design and build custom websites for home service businesses, professional firms, and growing local companies in Winston-Salem and across the Triad. Each one is built to explain what you do, earn trust quickly, and turn visitors into calls and inquiries.
The review is free. We’ll look at your website and Google visibility and tell you where to start.
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Where to start
Not every business needs a full rebuild. After a free review, we’ll tell you which one makes sense for your website.
For a new business, or a website that no longer reflects the company. We plan the pages, help with the copy, design it, and build it in WordPress.
If the site is sound but is not bringing in calls, we restructure the pages, tighten the message, and make it faster and easier to use on a phone.
Website redesign
Compare The Pipe Boss’s original website with the redesign. See how the layout and presentation change the first impression of the same business.
Drag the divider left or right to compare.
Before: a blue, text-heavy page with the business name and phone number above several navigation rows. After: a branded header with a green call button, a trenchless sewer repair headline, a service truck photograph and an inspection request form. Use Left or Right to compare; Home shows the redesign and End shows the old site.
The Pipe Boss · Winston-Salem, NC
Explore the full project and results in the case study.
Client work
A few of the websites we have designed and rebuilt. Each one had the same goal: make it easier for the right customers to understand the business and reach out.
Triad Law Group · Law firm
When the Law Office of Sarah Young became Triad Law Group, the firm needed a website to match. We wrote and built a new site around its practice areas, attorneys, and offices.
Carolina Outdoor Construction · Landscaping
A new website for a Triad landscaping and hardscaping company, with a page for each service: patios and retaining walls, decks and porches, septic and drainage, and commercial work.
Skylark · Private equity
Market positioning, a new logo, a rebuilt website, and original photography and video that explain the firm to prospective partners.
A strong website and marketing plan only work when the process is clear. These clients, from North Carolina to Texas to Virginia, worked with us to improve their online presence, clarify their message, and move their business forward.
Birch Stream shaped what I could not put into words. Our site finally reflects who we are, and it works. Hooman listens and asks all the right questions to help flush out exactly what you want (but don’t know), in your website, branding and visitor experience. I love visiting my site each week to see the improvements.
Acadia Wealth Advisors
The whole process was great, customer service was excellent and they delivered a fantastic website ahead of schedule. I would recommend them to anyone!
Waste Smasher
We couldn’t be happier with our experience working with Hooman and Birch Stream. They have been incredibly responsive and professional from day one. They redesigned our site with a modern look that truly represents our brand. They optimized our Google Ads to focus on high quality calls and qualified leads. His guidance and insight have made a huge difference in helping us grow with confidence and clarity.
The Pipe Boss
Hooman & Birch Stream made the whole process stress-free. He really listened to what I was trying to achieve. He was definitely a partner in this process and invested so much into helping our business grow. We love our new website and will continue to partner with Birch Stream in future endeavors!!
Rolling Video Games NC
Hooman’s personal touch and attention to detail set Birch Stream Digital apart. He has an artistic eye to really help make your website pop. When it’s your time to upgrade you web presence, reach out! You will not be disappointed. Back end support, hosting, guidance, content curation, photography tips. They can do it all.
ARENA Builders
We worked with Hooman at Birch Stream Digital to create a new website for our business, and the experience was excellent from start to finish. They took the time to understand our goals, answered all our questions, and designed a site that is not only visually appealing but also user-friendly and professional. Hooman took the time to really get to know us and our business, and the results show that extra time and care. Highly recommend Birch Stream Digital!
Writing Connections
Hooman did an outstanding job creating my website. Communication was seamless, professional, responsive, and highly knowledgeable. He took the time to understand my business goals and translated them to a clean, user-friendly, and visually appealing website that perfectly reflects my brand.
Hughes Safety Compliance & Sustainability Solutions
I had a great experience working with Hooman. He elevated my vision, took the time to listen and understand, and was very collaborative. His team took my website to a whole new level and I’m grateful for his expertise and help!
Dr. Evie Counseling
Hooman took my outdated website and transformed it into something modern, elegant, clear, and beautifully aligned with the clients I want to attract. He created nearly all of the copy, improved the layout, strengthened the SEO, and helped me finally show up in Google Business Listings after 10 months of being invisible. Birch Stream Digital is not like the others. Hooman truly cares, over-delivers, and helped save my business.
Bonnie Sanchez
I have truly enjoyed working with Hooman. My business is not a typical one, but Hooman asked good questions and really listened to the answers. In doing so he quickly learned about what we do and helped refine how to best get our message out in a way that could be better understood.
Our website was redone quickly and I love it! Thanks Hooman!
Alan Goldenstein
How it works
Before we start building, we figure out what the website needs to do for your business. That means understanding your services, your customers, your market, and what sets you apart.
Some businesses need a website and nothing else. Most get better results when the website connects to SEO, Google Maps, and sometimes Google Ads. You review everything before it goes live.
We scope the work clearly before any design starts, so you know what is included and what it will take.
From kickoff to launch, depending on the size of the site and how quickly content and feedback come together.
We review your current website (if you have one), your competitors, your search visibility, and your goals. We identify what is working, what is missing, and what the site needs to do for your business. You get a clear recommendation and a written proposal before any design work starts.
We design the site structure, page layouts, and content based on how your customers search and what they need to see before reaching out. Copy, images, and layout are built together so the message is clear from the first visit.
We build the site in WordPress, test it across devices and browsers, set up forms and tracking, and confirm everything works. You review the full site and approve it before it goes live.
We launch the site, submit it to Google, and connect it to your Google Business Profile, analytics, and any active search or ad campaigns. The website becomes the working foundation for your online visibility.
01
Pages organized around the services your customers already look for.
02
A professional look, a clear message, and an obvious next step.
03
Calls to action, phone numbers, and forms where people expect them.
04
Built so you can add SEO and Google Ads later without rebuilding.
05
Responsive, quick to load, and smooth on a phone.
06
Built on WordPress, so you can update text and photos yourself.
What goes into it
A website that brings in leads does more than look good. These six things go into every site we build.
Who we build for
A website for a local business has different priorities than a national brand. It needs to explain what you do quickly, build trust, and support your Google Maps and local search visibility. We also build for growing local businesses whose website no longer reflects where the company is today.
The Pipe Boss · Winston-Salem, NC
Plumbers, HVAC companies, roofers, electricians, remodelers, and contractors who depend on local customers finding and trusting them online. Your website and your Google Maps listing should tell the same story. See our guide to website design for contractors.
Triad Law Group · Winston-Salem, NC
Attorneys, accountants, wealth advisors, medical practices, and consultants competing in crowded local markets. Your website should build credibility quickly and make it easy for the right clients to reach out.
Where we work
Winston-Salem
Clemmons
Lewisville
Kernersville
and across the Triad.
Most projects take 3 to 6 weeks from kickoff to launch, depending on the scope of the site and how quickly content and feedback come together. We outline a timeline early so expectations are clear on both sides.
It depends on the size of the site, the number of pages, and how much content, photography, and strategy work is involved. After we review what you have and what you need, we give you a clear proposal with a fixed price before any work starts, so there are no surprises.
Yes. We regularly work with businesses that have an existing site that is not performing the way it should. Sometimes that means a full redesign. Sometimes it means restructuring what is already there. We will tell you which approach makes the most sense after looking at your current site.
Yes. We build on WordPress with Elementor, so you can update text, images, and basic content without calling a developer. After launch, we walk you through how everything works.
Yes. We plan what each page needs to say before design starts. We can write the copy or refine what you already have.
Yes. Every site is structured for search from the start, with clear headings, fast load times, a mobile-first layout, and pages organized around how your customers search. If you want ongoing SEO in Winston-Salem or Google Ads, the website is already set up for it.
We build on WordPress using Elementor. It gives you flexibility and control, and it makes everyday content updates easy without technical knowledge.
After launch, we confirm everything is working, make sure analytics are tracking, and stay available for questions. If you want SEO or Google Ads management, we can keep working together. If you only need the site, that works too.
Website review
We’ll review your website from a customer’s perspective: first impressions, messaging, mobile experience, and how easy it is to contact you. You’ll leave with clear priorities and practical recommendations you can use, whether we work together or not.
The initial review and conversation are free.
